How Promotional Products increase Brand Identity
Jul 16, 2018
For decades, premium promo products have driven brand identity success. Even more so now with social media, the ability to track engagement and the mainstay of tech products in consumer's daily lives, premium branded promo products and branded gifts have a positive affect on a brand and sales.
The ROI on promotional products delivered a better return on investment than radio and outdoor advertising, and is equal to TV and print.
Brand identity goes beyond a great logo or image. It is also in the promotional products that the brand chooses to promote themselves that keeps them at the forefront of consumer's minds, which then converts to sales. Although people tend to forget the billboard they saw on the way to work or the ad they read in a magazine yesterday, people rarely forget the business that gave them a premium promotional product.
Let us help you find the products that your ideal prospect or clients will be using, and will remind them of YOUR PRODUCTS OR SERVICES!, That's what we mean when we talk about TARGETED MARKETING. Perception of quality and usefulness, drives harder to create loyalty and sales with those who are gifted with the items. They know they are receiving something special and out of the norm, and they will immediately become a captive audience and influencers for YOUR BRAND.