AIM SMARTER

  • Feb 5, 2017

  1. The first step in aiming smarter is to identify and target your audience.  With each promotion and marketing campaign, think about who you want to reach.  This will help you achieve the best results.

    POSSIBLE TARGETS:

    Top Customers, Present Customers, Prospective Customers, Lost Customers, Employees, General Public

  2. The next step is to focus on your goal.  Have a purpose in mind and include a call to action with a phone number, website, email, or QR code.

    POSSIBLE GOALS:

    Brand Awareness • Build trade Show Traffic • Generate New Customers • Improve Customer Relations • Launch a New Product or Service • Promote Loyalty or Show Pride • Fundraising • Motivate or Reward Performance • Increase Referrals • Awards

  3. It is also important to consider where you want your message to be viewed by your target audience.  For example, if the power goes out, a glow-in-the-dark product with a "Call for Emergency" phone message may be more useful than simply a flashlight with a power company logo imprint.|

    POSSIBLE LOCATIONS

    At the Office  • At Home
      • In the Car  • At an Event  • Attached to a Mobile Device

  4. Finally, think about how you plan to deliver the product.  Ask us about special packaging options.  Delivering an item in a gift box changes the perceived value of almost any item.

    POSSIBLE DISTRIBUTION OPTIONS

    Hand Deliver
      • Direct Mailing  • Gift with Purchase  • Trade Show  • Networking Event